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Nairobi

The Perspective

Privacy policy

Effective Date: September 2026

Last Updated: September 2026

Perspective ("we," "our," or "us") operates as an independent digital news publication covering Kenya and global affairs. We value your trust and are committed to protecting your personal data in full compliance with the Data Protection Act, No. 24 of 2019 of the Republic of Kenya (the "Act") and its associated regulations.

This Privacy Policy sets out how we collect, use, store, and protect your personal information when you visit our website, subscribe to our publications, or communicate with us.

1. Data Controller Identification

For the purposes of the Data Protection Act, 2019:

  • Data Controller: Perspective Media
  • Contact Email: privacy@perspective.co.ke
  • Address: Nairobi, Kenya

2. Personal Information We Collect

We limit our data collection strictly to what is necessary to deliver our journalism and services to you.

A. Information Provided Directly by You

  • Newsletter Subscriptions: When you subscribe to our newsletter, we collect your email address.
  • Contact & Inquiries: When you contact us via our contact form or editorial desk, we collect your full name, email address, and the content of your message.
  • Reader Submissions / Op-Eds: If you submit an opinion piece, correction, or pitch, we collect your contact details, bio, and professional background.

B. Information Collected Automatically

  • Session & Reading Cookies: We set a small, essential functional cookie on your device to remember which articles you have read during a browsing session. This ensures that visit counts remain accurate and prevents duplicate views within a short timeframe.
  • Technical Server Logs: Like most digital publications, our server logs automatically collect your IP address, browser type, operating system version, and timestamps for performance monitoring, diagnostic, and security auditing purposes.

3. Lawful Basis and Purposes for Processing

Under Section 30 of the Data Protection Act, 2019, we process your personal data under the following legal bases:

Email Address

  • Purpose of Processing: Delivering requested email newsletters, editorial updates, and breaking news alerts.
  • Lawful Basis (DPA 2019): Consent — Section 30(1)(a)

Contact Form Data

  • Purpose of Processing: Responding to inquiries, editorial feedback, pitches, or correction requests.
  • Lawful Basis (DPA 2019): Legitimate Interest & Performance of Contract — Section 30(1)(b)

Essential Cookies

  • Purpose of Processing: Accurate traffic accounting, preventing duplicate page views, and maintaining site function.
  • Lawful Basis (DPA 2019): Legitimate Interest — Section 30(1)(f)

Technical Logs

  • Purpose of Processing: Preventing malicious attacks, bot activity, and securing site infrastructure.
  • Lawful Basis (DPA 2019): Legal Obligation & Legitimate Interest

4. Third-Party Service Providers & Data Transfers

We do not sell, rent, trade, or monetize your personal information to third parties or advertising networks.

We share data only with essential operational service providers ("Data Processors") necessary to run our publication:

  • Email Delivery Partners: Secure third-party platforms used to distribute our digital newsletters.
  • Hosting & Security Providers: Cloud infrastructure partners hosted on secure servers.

Cross-Border Data Transfers

Where personal data is stored or processed on servers hosted outside of Kenya (e.g., global cloud infrastructure or email broadcast tools), we ensure compliance with Sections 48 and 49 of the Data Protection Act, 2019. Transfers are made only to jurisdictions with adequate data protection safeguards or under contracts ensuring binding data protection obligations.

5. Data Retention & Security

  • Newsletters: We retain your email address for as long as you remain subscribed. If you unsubscribe, your email is immediately removed from our active mailing lists.
  • Contact Messages: Messages sent through our contact form are retained for up to 12 months for record-keeping and follow-up, after which they are securely deleted.
  • Technical Logs: Server logs and session cookies expire automatically within 30 to 90 days.

We implement appropriate technical and organizational security measures—including SSL encryption, restricted administrative access, and secure hosting protocols—to prevent unauthorized access, alteration, or loss of your personal data.

6. Your Rights Under the Kenya Data Protection Act, 2019

Under Part IV of the Act, you have the following rights regarding your personal data:

  1. Right to be Informed: To know how your personal data is collected, processed, and stored.
  2. Right of Access: To request a copy of the personal data we hold about you.
  3. Right to Rectification: To request the correction of inaccurate, incomplete, or out-of-date personal data.
  4. Right to Erasure ("Right to be Forgotten"): To request that we permanently delete your personal data when it is no longer required for its original purpose.
  5. Right to Object / Withdraw Consent: To unsubscribe from our mailing list at any time or object to processing based on legitimate interests.
  6. Right to Data Portability: To receive your personal data in a structured, commonly used, and machine-readable format.

To exercise any of these rights, email us directly at privacy@perspective.co.ke. We will respond to all legitimate requests within 14 calendar days at no cost to you.

7. Children's Privacy

In accordance with Section 33 of the Act, Perspective does not knowingly collect or solicit personal data from children under the age of 18 without parental or legal guardian consent. If we discover that we have inadvertently collected data from a minor without verified consent, we will delete that information immediately.

8. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our technology, operational practices, or statutory guidelines from the Office of the Data Protection Commissioner (ODPC). Any material updates will be announced on our website with a revised "Last Updated" date.

9. Contact Us & Regulatory Complaints

If you have questions, concerns, or complaints about how we handle your personal data, please contact our Data Protection lead:

  • Email: privacy@perspective.co.ke
  • Contact Form: https://perspective.co.ke/contact